Mirgent's RSS-to-post pipeline turns any RSS feed (blog, news, competitor) into platform-tuned social posts. AI generates per-platform variants from each new item; approval queue gates publication; you ship daily content without writing daily content.
RSS-to-post is the highest-leverage Mirgent feature for content-heavy operators. Six knobs for fine control.
Your blog, your competitor's blog, news aggregators, podcast feeds, GitHub releases, anything with an RSS or Atom feed becomes a content source.
Mirgent checks every connected feed hourly (configurable down to 15 min on Pro+). New items become draft posts in your queue within minutes of publication.
One blog post becomes a 280-char Twitter teaser, a long-form LinkedIn analysis, a hashtag-rich Instagram caption, a code-friendly Hashnode crosspost, all from your AI provider key.
If your blog post has a featured image, Mirgent uses it. If not, AI generates one from the post title + body summary (BYO image-gen key).
Immediate, fixed-delay, staggered, or random, choose how new items pace into your social schedule. Prevents bursts that look spammy.
Default-on. Auto-generated drafts queue for your approval; nothing ships without explicit one-click approval.
The pipeline runs the same regardless of source. Each stage is configurable per-feed.
Settings → Integrations → RSS → paste your feed URL. Mirgent verifies the feed shape and stores the last 10 items as baseline so you don't get a 50-post backfill on connection.
On each poll, Mirgent diffs the feed against the last seen state. New items trigger the variant-generation pipeline; existing items are ignored.
For each new item, AI reads title + body + tags, then drafts platform-specific variants based on your business context and brand-tone guide. Per-platform character limits enforced automatically.
Drafts land in your approval queue with the original item linked. Approve to ship; edit to revise; skip to discard. Approved drafts dispatch to platforms within 60 seconds.
Set up once; runs in perpetuity. Most users connect 1-3 feeds (own blog + 1-2 industry sources) and the queue stays manageable.
Different sources serve different content strategies. Mix and match for full coverage.
Most common starting feed. Auto-share new posts to your social channels with platform-tuned framing. Pairs with canonical-URL preservation for SEO.
TechCrunch, Hacker News front-page, Product Hunt, fresh content for commentary-style posts. AI adds your perspective rather than just sharing the link.
Watch what your competitors publish; AI generates response posts comparing approaches. Honest competitive content beats blind broadcasting.
New episode → Twitter teaser thread, LinkedIn long-form summary, Instagram quote-card, Pinterest pin. One source, 4 distribution outputs.
If hiring is a recurring activity, automate 'we're hiring [role]' posts when new positions go live in your ATS RSS.
GitHub release feeds, npm package update feeds, podcast platforms, custom webhooks, if it has a URL with structured data, Mirgent can ingest it.
RSS-to-post is the workflow that moves the most needles for these operator profiles.
Connect your blog feed; AI auto-fans out every new post to 5-10 platforms. Time saved: 1-2 hours per blog post (the social distribution part).
Connect your blog + competitor blogs + industry news. Marketing team approves drafts daily; nothing ships without review. Cadence: 5-15 social posts/day from a 1-post/week blog.
Podcast feed → episode-launch fanout (Twitter teaser thread, LinkedIn summary, IG quote, Pinterest pin). Each episode reaches 5x more channels than the host has time to manually post.
Plenty of horror stories of RSS-to-post tools that auto-share spam, broken articles, or flagged content. Mirgent prevents that by design.
Almost every blog platform exposes RSS by default, try yourblog.com/rss or yourblog.com/feed. WordPress, Ghost, Substack, Medium, Hashnode, Dev.to all have RSS automatically. Custom static sites can use a generator like rss-to-static.
Per-post AI cost typically $0.01-0.05 with Claude Haiku, $0.05-0.20 with GPT-4o for higher-quality drafts. BYO key means costs land on your provider bill, most users see $5-15/mo total AI spend.
Yes. Set the target language per feed in business context. Same RSS item can generate Turkish + English variants if your audience needs both.
Mirgent's polling is conservative (1/hour) and respects HTTP cache headers (If-Modified-Since). If a source rate-limits, Mirgent backs off and surfaces a notification. No silent failures.
Yes via Workflows, WEBHOOK trigger accepts any external POST and runs the same pipeline. Useful for systems without an RSS surface (custom CMSs, internal tools).
Buffer's RSS connector posts the title + link as-is. Mirgent's pipeline AI-rewrites per platform with your brand tone and approval gate. Buffer = sharing; Mirgent = authoring with AI assist.
Free plan supports 1 RSS feed. Connect your blog and approve your first AI-drafted social post tomorrow morning.