Guides

Many voices, one workspace, no chaos

Profiles let you run multiple voices within a single workspace, CEO + Marketing + Customer Success, each with their own tone, signature posts, and approval flow.

5 min read Beginner

Profile vs workspace, what's the difference?

Workspace = brand or client (one Mirgent dashboard for one identity). Profile = a voice within that workspace (CEO, Marketing, Customer Success). Most B2B teams need both layers; solo creators usually just need one of each.

Profiles share workspace-level resources (platform connections, AI keys, calendar) but have their own tone, posting cadence, and approval flow. Same Twitter account can host both a CEO profile and a Marketing profile if you separate them by content.

Scheduling

Multiple voices per workspace

Lead Discovery

Per-profile tone tuning

AI Agents

Independent posting cadence

Analytics

Workspace-level resource sharing

Create your first profile

Settings → Profiles → New. Each profile takes 5 minutes to configure properly.

1

Name + role

Profile name = the voice (e.g. 'CEO Voice', 'Marketing', 'Customer Success'). Role helps AI tune tone.

2

Tone guide

1-3 paragraphs describing how this profile speaks. CEO might be 'direct, data-backed, hot takes welcome'. Customer Success might be 'helpful, deescalating, technical when asked'. AI references this on every draft.

3

Sample posts (few-shot)

Paste 5-10 high-performing past posts from this voice. AI uses them as examples. The more authentic the samples, the better the AI tuning.

Tip

Don't create too many profiles. 2-4 per workspace is the sweet spot. More than that and you spend more time switching profiles than posting.

Per-profile tone tuning

Tone tuning is what makes profiles useful. Without distinct tones, you might as well have one profile.

1

Voice characteristics

Tone: direct vs warm vs analytical. Vocabulary: technical vs general. Length preference: short hooks vs long-form. AI matches all three when drafting.

2

Banned phrases per profile

Avoid corporate-speak in CEO profile. Avoid technical jargon in Customer Success profile. Mirgent's AI flags these on draft generation; you can override but the warning prevents drift.

3

Hashtag pools per profile

CEO profile uses different hashtags than Marketing. Per-profile pools let you maintain distinct content silos within one workspace.

Posting from the right profile

Composer's profile dropdown selects which profile a post is from.

1

Default profile per workspace

Set a default profile so you don't accidentally post from the wrong voice. Most workspaces default to the most-used profile.

2

Profile-aware AI drafting

Switch profile in composer; AI re-drafts with that profile's tone + few-shot examples. Same topic produces noticeably different outputs per profile.

3

Profile-tagged in audit log

Every published post tags which profile it came from. Useful for quality reviews ('Marketing voice off-brand last month' becomes diagnosable).

Permissions per profile

Different team members can have different access per profile.

Scheduling Guide

Calendar, kanban, and queue modes

AI Agents Guide

Configure autonomous AI workflows

Integrations

Connect RSS feeds and platforms

Lead Discovery Guide

Find leads on Twitter and Reddit

Profile pitfalls

Mistakes when running multiple profiles.

  • Too many profiles. 5+ profiles per workspace = profile-switching becomes the bottleneck. Stick to 2-4.
  • Vague tone guides. 'Friendly and professional' produces generic content. Specific tone guides ('hot takes, no jargon, end with question') produce distinct content.
  • Forgetting to switch profiles. Default profile post draft from wrong voice gets approved + ships before you notice. Color-coding profiles in the composer header helps.
  • Identical hashtag pools across profiles. Defeats the segmentation. Each profile should have its own hashtag set or share with intent.

Three profile configurations

Common patterns by team shape.

  1. Solo founder: 1-2 profiles

    Founder Voice (personal, hot takes) + Brand Voice (more polished, marketing-focused). Switch via composer dropdown depending on the post.

  2. B2B team: 3-4 profiles

    CEO Voice + Marketing + Customer Success + Hiring. Each owned by a specific team member; senior strategist approves cross-profile to maintain brand cohesion.

  3. Agency: per-client profile sets

    Each client workspace has its own 2-4 profiles. Same template ('Founder + Marketing') replicates across clients with per-client tone tuning.

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Profiles FAQ

How is this different from workspaces?

Workspaces = brand/client isolation (separate platform connections, separate AI keys, separate calendars). Profiles = voice within a workspace (shared resources, distinct tone). Most teams need both.

Can different profiles post to different platforms?

Yes, per-profile platform allowlist. Marketing profile might post to Twitter + LinkedIn; Customer Success to Twitter only. Useful for separating brand vs support content.

How does AI know which profile's voice to use?

Composer's profile dropdown explicitly selects the active profile. AI references that profile's tone guide + few-shot examples. Switch profiles → AI rewrites with new voice.

Can multiple profiles share a Twitter account?

Yes (technically). One Twitter account can host posts from multiple Mirgent profiles. The audience sees one Twitter handle; behind the scenes Mirgent tags each post by source profile for analytics.

What's the right way to set tone guides?

Specific verbs + style references + banned phrases. 'Like Naval, not like a corporate Twitter account. Avoid . End posts with a question.' Specific guides produce distinct AI outputs.

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